the grasie guide: the broad museum
Whether you’re a lover of contemporary art or just looking for something to do that’s free and very cool, this place is for you.
If you live in Los Angeles or are visiting anytime soon, definitely check out The Broad Museum.
The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. It’s designed by Diller Scofidio + Renfro in collaboration with Gensler and offers free general admission. The museum is home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building features two floors of gallery space to showcase The Broad’s comprehensive collection and is the headquarters of The Broad Art Foundation’s worldwide lending library.
It’s awesome! Whether you’re a lover of contemporary art or just looking for something to do that’s free and very cool, this place is for you. From room to room, The Broad takes you on a visual rollercoaster, full of color and thought provoking pieces, that will leave you in awe. The building itself is magical and maybe the most impressive piece of architecture I’ve ever seen. Insider tip: plan ahead! You can reserve advanced tickets but they are sold out through May or you can get in the standby line and be admitted on a first come, first served basis. The line is long, so I would suggest reserving tickets. However you do it, get thee to The Broad!