Denim Day is to encourage men and women everywhere to wear jeans on April 27th 2016 and take a stand against violence. In honor of Denim Day 2016, the Guess Foundation is donating proceeds from all denim and select accessories sales to Peace Over Violence through Saturday, April 30, 2016. With this donation, the GUESS Foundation provides victims with hotline crisis counseling, therapy sessions with licensed counselors, sexual abuse response teams to accompany rape survivors to hospitals and high school educational series on teen dating and violence prevention. In addition, volunteer training sessions will be given to crisis intervention specialists and legal advocacy services will be given to survivors.
I encourage you to wear denim today in support and spread the word to your friends and family. And, if there’s a pair of jeans (or anything else) you’ve been lusting over at GUESS, shop today until Saturday and know that you’ve helped the cause. It’s a win, win.